Why Website Marketing? If you have a small business website, then Internet marketing, or website marketing, is for you. The web today is driven by search engines that bring traffic to websites. If your site is not listed in the top results of major search engines, it means you are missing a good deal of traffic that could have greatly influenced your site's revenue earning capacity. Website marketing, or search engine marketing, involves making your site rank well and attract good traffic with major search engines using site optimization for natural search engine rankings, sponsored or paid inclusions in results pages, paid directory inclusions, and participating in pay-per-click (PPC) campaigns. With Internet or search engine marketing you can bring in additional traffic, increase chances of online revenue generation, expand your business, and gain greater market penetration for your products and services.